Head of Data
Choueiri Group
Passionate media, data, advertising, and technology executive with balance of strategic thinking and leadership and hands on operational experience across the advertising industry. Over 10 years of business experience with a solid background in data and marketing analytics and a PhD in social media analytics.
Youmna started her career at National ICT Australia as a Data Scientist specializing in data, analytics and predictive models for social media. She then moved to Mediacom Australia as the Director of Business Science, focusing on data-driven marketing and communications strategies to solve real business objectives for advertisers. Today, she heads the Data department at Choueiri Group; where I oversee all aspects of the data team and data-related product solutions on both the buy and sell sides.
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